The Exercise Coach smart fitness studio to open Nov. 25 in Lewes
The Exercise Coach will open a Cape Region location Monday, Nov. 25, at 1537 Savannah Road, Suite C, Lewes.
Outfitted with high-tech computerized machines instead of traditional equipment, The Exercise Coach provides customized programs optimized for efficiency with two 20-minute workouts per week. Combined with guidance from certified coaches, the technology provides a dynamic exercise experience that blends personalized strength and interval cardio training in each session. Franchise owner Ronny Milligan, a Milford resident and first-time entrepreneur, plans to continue his full-time work as a regional account director with a medical imaging AI company. His best friend of 45 years, Marc Dickerson, will be the head coach/operator at the Exercise Coach.
Milligan has been involved in the medical imaging industry and sales for 31 years.
“I have always been into fitness, health and wellness. As I have gotten older, I felt it was important to maintain muscle mass, flexibility and strength,” said Milligan. “The Exercise Coach workouts would fit into my busy lifestyle and work well with previous back and shoulder injuries I have had as a former weightlifter. I would work out at the Exercise Coach myself if there were one near me. So, I thought, ‘Why not create that opportunity as an entrepreneur?’ The closest Exercise Coach franchise near me was an hour and a half away,” Milligan said. “I grew up in Delaware. My family is from Delaware, as is my best friend. Delaware has been good to me, so I want to be good for it and my communities.”
Always supervised by a coach, workouts are only 20 minutes, scheduled by appointment.
“We are different from big-box gyms, as our boutique fitness studios have always been small, private and super clean. This remains our core offering,” said Brian Cygan, Exercise Coach founder and CEO. The Exercise Coach uses its technology to capture the more reluctant exercise consumer – people who are either too busy to spend a great deal of time at the gym, dislike the gym scene and/or are afraid of injuring themselves.
