Tourism ambassadors explore resources to engage visitors

Southern Delaware Tourism award-winning Tourism Ambassador training is entering its second year. Sussex County frontline workers and interested community members are encouraged to participate in the free, online course. 

In the last year, the program has issued more than 50 certificates to new ambassadors, with many more currently enrolled. 

Thinkific, the course platform supporting the training program, won a 2024 learning excellence award for customer support.

The free, online training program includes details about why tourism is so important to Sussex County and an overview of resources available from Southern Delaware Tourism to assist visitors, guests and customers.
Topics include Southern Delaware Tourism: Who We Are, What We Do and Why We Do It; The SDT Visitor Guide and Fun Facts, an in-depth look at this publication to introduce future tourism ambassadors to aspects of the Sussex County experience they may not be familiar with; and info about SDT’s SouthDel Sidekick App, a native app with GPS functionality that can be used to find tourism info on the spot and generate suggestions to share with visitors, guests and customers.


“This program is a great way to get frontline management, staff and interested community members up to speed on all things Southern Delaware or the tourism industry,” said Scott Thomas, Southern Delaware Tourism executive director. “Even experienced managers and staff will boost their knowledge of all Sussex County has to offer as well as their confidence in working with visitors, guests and customers.”

Thomas said the program goals highlight ensuring all visitors to the area and local businesses feel welcomed and get full answers to any questions; receive knowledgeable referrals for activities, restaurants, entertainment, tours and adventures; and become inspired to explore and return to the area.

Learn more at southdeltap.visitsoutherndelaware.com.